All tagged REI

The Push for Diversity

When REI started planning out its strategy for its ongoing “Force of Nature” initiative, it didn’t take long to realize how far behind the seemingly progressive outdoor industry has been when it comes to equal representation in advertising: There are so few stock images of women outdoors—especially non-thin, non-white, non-cisgender women—it was a challenge just to pull together mockups of what they wanted to achieve.

Read the full story from Outdoor Retailer Magazine.