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The New Natural: Finding Fabric Innovation in Food Waste and Farming

There’s been a long-held belief that the subtext of “sustainable” is “brace yourself for sub-par performance.”

But as brands throughout the outdoor industry experiment with food waste, bioplastics, and other non-traditional natural fibers, they’re quickly finding incredible performance qualities inherent to organic materials that consumers have always tossed. From oyster, coconut, and macadamia nut shells to coffee grounds and scraps of cotton literally rescued from the cutting room floor, the next generation of outdoor product innovation isn’t invention—it’s reuse.

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