Outdoor Retailer moves to Denver; Colorado plans for economic boon
It was not an easy process. Emerald Expositions, parent company of Outdoor Retailer, was propositioned by many cities and states bragging about their outdoor cred. And the city of Denver, which lobbied hard to secure the show, had to have tricky conversations with organizations hosting other events, to move them out of the way for Outdoor Retailer to get the dates it needed.
But if you ask the city and state government teams from Denver and Colorado, they’ll tell you it was worth it. They’ve secured a 5-year contract with Emerald Expositions to host Outdoor Retailer’s three annual shows, which could pump an estimated $110 million into the economy here every year. And they’re working on infrastructure to support the trade show long-term, so that Denver will ultimately replace Salt Lake City as the shows’ semi-permanent home.
Denver and Colorado are in this for the long haul, Gov. John Hickenlooper said Thursday morning.
“The entire state of Colorado wins with this announcement,” Denver Mayor Michael Hancock said Thursday morning at a press conference filled with industry stakeholders. “We’re grateful for that.”