The Little Sleeping Bag Brand That Could: How Big Agnes Toppled the Giants
Outside the outdoor industry, in cities where people wear dress shoes to work and their blazers are blazers, not technical jackets in disguise, “dirtbag” is a dirty word. It’s an insult not taken kindly.
But here, in Steamboat Springs, Colorado, it’s a badge of honor and authenticity. It’s a word you might use to describe the roots of Big Agnes, which has expanded so quickly since its founding in 2001 that it has outgrown building after building, creating a sprawling campus, of sorts, of commercial spaces and houses converted into shops and offices. Late last year, the brand moved to consolidate into a building that will accommodate the majority of its staff members. People who had typically communicated via phone and email, even though they were working just a few minutes away in the same small town, are now mostly all in the same location, which will increase the efficiency of an already well-run machine.