All in Content Marketing

Bavarian Backpacks: Deuter Does it Again with Aircomfort Sensic System

Bavaria has the world’s most perfect snowflakes. If you hold out your mitten while hiking, you’ll have to do a double-take to make sure you haven’t accidentally collected tiny glass flakes carved by an artist.

Everywhere you look, there is storybook perfection in the shadow of Zugspitze, Germany’s tallest mountain, amid an outdoor culture a bit different from our own. You will, of course, find the stunning vistas you imagine when you think of the Alps: tree branches sagging under the weight of snow, castles jutting out of mountainsides, fog that adds an air of mystery to it all. But, you’ll also often find creature comforts we don’t associate with hiking.

Read the full story, sponsored by Deuter, at Backpacker.com.

The Next Outdoor Heirloom

I was commissioned to write this sponsored piece for Backpacker.com and Climbing.com.

Think about the most important object you own. How old is this thing? Who gave it to you?

It might be a pocketknife with a worn leather sheath, well-loved over years of DIY tent fixes and whittling sticks for marshmallow toasting. It might be a pair of your mom’s old hiking boots that you adopted and resoled after she hiked the AT. Or it might be a wallet your dad passed down to you when you were old enough to start adventuring on your own.

Whatever it is, it’s been durable enough to withstand years of memories. It might even be older than you.

Outdoor heirlooms like that are harder to come by now, in an age of mass production where “more” often beats “better.”

“Products are made to fail these days,” says Mark King, founder of Trayvax, which makes wallets, belts, and lanyards. “Products today are made of plastic, and they’re made to break. They never last long enough to take on meaning.”

Read the full story here.

How to Eat at Trader Joe's for $50 a Week (Or Less)

For someone like me who often lets speed get in the way of planning, easy food options eat up my budget, fast. Sometimes, I end up spending $40 or more on lunch and snacks in a single week. I always feel guilty for it.

So when my editor here at Earnest challenged me to eat for a whole week at Trader Joe’s with $50, I was up for it. It seemed like a good way to keep from spending too much money, and a good way to force me to plan ahead a little better and eat much healthier.

Read more at the Earnest Blog.